As the CEO of Bluefrog.ai and founder of JeffBeasley.com and AZ.Coupons, I’ve seen the same mistake repeatedly...
New tech companies often select domains that do not match the long-term direction of their business.
A domain must either be scalable enough for national or global growth, or be intentionally targeted at a specific local market.
When the name is vague, trendy, overly clever, or hard to spell, it eventually damages branding, SEO performance, and investor perception.
A strong domain is simple, memorable, and aligned with the future vision of the company.